The layer no one else carries.
38 station partners. 24% of U.S. households. 24/7 local news from the broadcasters who never left their communities.
● REG CF · COMING SOON● $50 MINIMUM · CLAIM YOUR OWNER'S PASS● GET ON THE LOT · $50● 8M+ APP INSTALLS● 168 FREE CHANNELS● 38 STATION PARTNERS● 24% U.S. HOUSEHOLD COVERAGE● FREE TO WATCH. YOURS TO OWN.● REG CF · COMING SOON● $50 MINIMUM · CLAIM YOUR OWNER'S PASS● GET ON THE LOT · $50● 8M+ APP INSTALLS● 168 FREE CHANNELS● 38 STATION PARTNERS● 24% U.S. HOUSEHOLD COVERAGE● FREE TO WATCH. YOURS TO OWN.● REG CF · COMING SOON● $50 MINIMUM · CLAIM YOUR OWNER'S PASS● GET ON THE LOT · $50● 8M+ APP INSTALLS● 168 FREE CHANNELS● 38 STATION PARTNERS● 24% U.S. HOUSEHOLD COVERAGE● FREE TO WATCH. YOURS TO OWN.
● REG CF · COMING SOON
Free to watch.
Yours to own.
For thirty years, television got worse for the people who watch it. Subscriptions multiplied. Local news collapsed. Your data got sold. Your $20 a month never bought you a vote.
STIRR is the free streaming platform you can actually own. 24/7 local news, live channels, classic movies — free, on every screen you already own. For the price of a few pizzas, you stop renting your TV and start owning a piece of it.
Pass № 3,847 just claimed
From $50 · Reg CF · Reservations are non-binding · No money will be accepted at this stage
FREE FOREVER
No subscription. Ever.
LIVE + LOCAL + CLASSICS
All in one place, the way TV used to work.
CTV · WEB · MOBILE
On the screens you already own.
FAN-OWNED
· OWNER’S PASS№ 2026-001Minimum reservation
$50
≈ The price of a few pizzas
- Real equity in Thinking Media, Inc.
- Six binding governance rights
- An elected Owner-Director
- Transferable after the SEC holding period
8M+
Installs
168
Free channels
38
Station partners
24%
U.S. household reach
02 · WHAT STIRR IS
The free TV platform built around what’s missing.
STIRR delivers what streaming abandoned: 24/7 local news, live channels, and on-demand classics — free, on every screen you already own. We’re the only national platform carrying the local programming Big Streaming will never touch.
Always on.
168 free channels covering news, weather, lifestyle, classics, and ambient. The lean-back experience cable used to give you, without the bill.
The films you remember.
A curated catalog of classic movies and library TV — the films you used to find on a Tuesday night before everything got locked behind paywalls.
03 · WHY DIFFERENT
We don’t stream. We STIRR.
Every streamer in 2026 looks the same. A wall of thumbnails, a search box, a “because you watched” row that thinks knowing your last show is the same as knowing you. That interface was designed for cable. Streaming just put it on a Roku.
STIRR is built around a different idea: the platform should be owned by the people who watch it, run by the people who watch it, and built for the way you actually watch in 2026.
That changes the product. Ask STIRR what you’re watching. Find out where to eat what’s on screen. See what your friends are into right now. The AI doesn’t make the content — it makes the finding feel like a conversation.
That changes the ownership. Every viewer who reserves a pass owns a piece of what the platform becomes — what it carries, what it removes, how it makes money, how it treats the people watching.
Stirr it up.
04 · THE ENEMY
Streaming was supposed to replace cable.
Instead, it copied it.
The streamers had thirty years and $250 billion in revenue to make television better for the people who watch it. Here’s what they did with it.
Netflix
$25
per month
Disney+
$20
per month
Max
$17
per month
Apple TV+
$10
per month
Paramount+
$13
per month
Peacock
$15
per month
$1,200/yr
Six subscriptions. No local news. No live channels you didn’t have to pay extra for. Just bills.
The streaming era was sold as more choice. What you got was more bills, no local news, and a relationship where the data, the price, and the catalog all belong to them.
You’re not a viewer to them.
You’re a churn metric.
You’re a churn metric.
05 · ACQUISITION + CREDIBILITY
We didn’t build STIRR. We bought it.
STIRR has been in market for seven years. 8M+ app installs across Roku, Fire TV, Samsung TV Plus, Apple TV, iOS, Android, and Web. 168 free channels are live. 38 station partners across 24% of U.S. households. The platform works. The audience is real. The infrastructure exists.
We acquired STIRR to build the streaming experience the AI era actually deserves. The Reg CF funds the rebuild: AI-native discovery, expanded station partnerships, the slate of creator-led originals, and the operational governance that makes “fan-owned” real.
8M+
Installs across CTV, mobile & web
168
Free channels live
38
Station partners
7 yrs
Platform operating history
06 · THE LOCAL LAYER
The moat Big Streaming can’t build.
Netflix doesn’t carry local news. Neither does Disney+. Neither does Max. None of them ever will — local programming doesn’t fit a $25-a-month, four-quadrant, algorithmically-optimized business model. Too small per market. Too fragmented. Too contextual.
We carry it. 38 station partners. 24% of U.S. households. 24/7 local news from the broadcasters who never left their communities — Sinclair, Hubbard, Griffin — running native on STIRR alongside the live channels and movies.
The local journalism cable abandoned, on the platform that’s about to own it differently.
38
STATION PARTNERS
24%
OF U.S. HOUSEHOLDS
24/7
LOCAL NEWS COVERAGE
07 · THE MATH
Customers cost money. Owners don’t.
NETFLIX
~$200/sub
DISNEY+
~$200+/sub
STIRR
<$0.01/owner
CUSTOMER ACQUISITION COST · INDUSTRY RANGE
Streaming’s structural weakness: every new subscriber costs ~$200 to acquire. Every cancellation forces another $200 chase. The platform exists to acquire the customers it just lost.
A fan-owned free platform is structurally different. Every owner is already a viewer. Every owner brings the next one — because telling people about something you own feels different than telling them about something you pay for. The Reg CF doesn’t just raise capital; it builds the most efficient customer acquisition channel in streaming.
The behavior bears this out.
~25 min
DAYTIME SESSION · APPOINTMENT-STYLE
55+ min
EVENING SESSION · LEAN-BACK
$0
USER ACQUISITION COST
08 · OWNERSHIP
Most “community ownership” is a t-shirt and a thank-you note.
The Green Bay Packers have 538,000 shareholders who get no financial return and can’t sell their share. Beautiful story — but it’s not equity.
The Oakland Ballers raised $1.235M from fans in nine days in 2024 because they offered something different: real equity with real upside, plus actual governance rights. Their fans voted a fellow fan-investor onto the board.
That’s the model STIRR is built on. $50 buys you actual shares in Thinking Media, Inc. Transferable after the SEC’s one-year holding period. A piece of the business, not a sticker.
SIX BINDING GOVERNANCE RIGHTS
01
STATION PARTNER RELATIONSHIPS
The platform can't drop a major local station partner without owner notice.
02
BRAND IDENTITY
Material changes to the STIRR brand require owner consultation.
03
AD LOAD POLICY
A structural cap on ads per viewing hour. Raising it requires owner consent.
04
VIEWER DATA POLICY
Material changes to how viewer data is used or shared require owner notice.
05
CATALOG REMOVAL AT SCALE
You can't strip the catalog of an entire category without owner notice.
06
DILUTIVE CAPITAL ACTIONS
Future actions that materially dilute existing owners require disclosure.
Plus an elected Owner-Director.
Within 90 days of the Reg CF closing, owners elect one fellow owner to a formal director or advisory seat with voting rights on the bundle above. It’s what “fan-owned” has to mean to be worth saying.
The ownership architecture is the Affinity Network — the operational framework that turns equity into governance, governance into platform direction, and platform direction into the daily experience of STIRR. The Owner’s Pass is where that loop becomes visible.
The lineage is real. Braintrust, the decentralized talent platform backed by Tiger Global and Coinbase Ventures, proved a marketplace could be owned and governed by the people who build it — with binding governance and programmatic value flowing back to the network itself. STIRR is the streaming-platform application of the same thesis. Same structural argument, applied to the screens you already watch.
For the full structural argument — chokepoint capitalism, why platforms capture value, and why STIRR is built differently — read the Investor Manifesto.
For the full structural argument — chokepoint capitalism, why platforms capture value, and why STIRR is built differently — read the Investor Manifesto.
09 · WHERE STIRR FITS
Real returns. Real governance. National scope.
| STIRR | Skybound | Newsmax | Angel | Ballers | Packers | |
|---|---|---|---|---|---|---|
| Real financial returns | Yes | Yes | Yes | Yes | Yes | No Zero by charter |
| Transferable shares | Yes After holding | Yes | Yes | Yes | Yes | No |
| Platform-level governance | Yes Operating + director | No | No | Content votes only | Single seat | Limited |
| National scope | Yes 38 states · 24% USHH | Whole company | Network only | Studio only | Single market | Single team |
| Raise size · holders | Reg CF · target 10k+ | $18M · ~5,000 fans | Multiple rounds | Multiple rounds | $1.235M · 9 days | 538k · no return |
What’s new here isn’t any one row — it’s the combination, which no prior model has put in the same place at the same time. That’s the gap STIRR is built to fill.
10 · WHO’S BUILDING THIS
Built by people who’ve spent careers fixing what television broke.
TC
Todd Carter
CEO · Co-founder, Thinking Media
Twenty-plus years in streaming technology, programmatic advertising, and platform strategy. Previous founder with a successful exit. Deep expertise in OpenRTB, SSAI, FAST/CTV operations, and the unglamorous infrastructure that makes a streaming platform actually work.
SC
Scott Schlichter
COO · Co-founder, Thinking Media
Operations, partnerships, and product execution. Co-founded Thinking Media alongside Todd and runs the operating playbook that turns a streaming platform into a real business — station relationships, ad-tech delivery, and the day-to-day rigor that keeps the platform on.
★
Advisors
To be added
Advisors span streaming operations, ad-tech infrastructure, and securities counsel. Names announced as engagements formalize.
11 · RISK DISCLOSURES
Honest answers, before you wire a cent.
Investing in early-stage companies is risky. Most fail. STIRR is a real business with real traction, but anyone who tells you a Reg CF investment is “safe” is lying to you.
- You could lose your entire investment.True of any equity investment in an early-stage company — including ones with strong traction.
- There's no public market for these shares.Even after the one-year holding period, transferring your shares may be difficult.
- The valuation is set by the company.Based on internal judgment about the business's prospects. Reasonable people can disagree.
- Forward-looking statements involve risk.Anything said about future strategy, growth, or capital plans is subject to change and forces outside our control.
- The reservation here is non-binding.Nothing on this page is an offer to sell securities. If an offering is made, it will be made through formal SEC documents.
Full risk factors will appear in the Form C filed with the SEC at the time of the Reg CF launch. Read them carefully.
12 · IMPORTANT NOTICES
Required by SEC rules.
- No money or other consideration is being solicited, and if sent in response, will not be accepted.
- No offer to buy the securities can be accepted, and no part of the purchase price can be received, until the offering statement is filed and only through an intermediary’s platform. An indication of interest involves no obligation or commitment of any kind.
- No solicitation or acceptance of money or other consideration, nor any commitment, binding or otherwise, from any person, is permitted until the Form C is filed with the U.S. Securities and Exchange Commission.
13 · QUESTIONS
What you’re probably wondering.
Reservations are open now. The formal Reg CF offering launches once our offering documents are filed with the SEC and our intermediary, DealMaker. List members get first access and early-reserver perks.
No. Reserving here is a non-binding indication of interest. No money will be accepted at this stage. No offer to buy securities can be accepted until we determine the exemption under which the offering will be conducted and meet the applicable filing, disclosure, and qualification requirements.
We want STIRR genuinely owned by the people who watch it — which means the minimum needs to be low enough for anyone who cares to participate. A platform owned by 10,000 small holders is structurally stronger than one owned by 100 big ones.
Platform engineering (AI-native discovery, OpenRTB 2.6 deployment), expansion of station partnerships, content acquisition across live channels and the movie catalog, and the operational tooling that makes 'fan-owned' real. Specific use of proceeds appears in the Form C when filed.
Yes. Always. No subscription, no paywall, no upsell tier. The platform makes money the way broadcast television always has — by selling well-targeted advertising. Owners get a structural cap on ad load (see Section 08) so it stays watchable.
STIRR collects what's necessary to operate the platform and deliver relevant advertising — same as any ad-supported service — governed by the owner-rights bundle. Material changes require owner notice. We don't sell your viewing history to outside data brokers.
The Reg CF is the first step in a long-term capital strategy designed to scale with the platform — drawing on the operational pathway that companies like Newsmax, Angel Studios, and Legion M have proven works. SEC rules limit specific representations about future offerings in TTW materials, so we can't be more specific here; the Form C will provide the fuller picture when filed.
Thinking Media, Inc. is the corporate entity that operates STIRR. STIRR is the product and the brand; Thinking Media is the company. Any securities offered in the Reg CF will be issued by Thinking Media, Inc.
DealMaker is the SEC-registered intermediary that will host the Reg CF when it launches. They handle investor onboarding, KYC/AML, payments, and shareholder services. They've powered raises for the Oakland Ballers, Legion M, and others.
14 · WHAT’S NEXT
It’s time the viewers bought it back.
For less than a family movie night out. Own the whole studio.
Reservation is non-binding. No money is being solicited. Reg CF coming soon.