The layer no one else carries.
38 station partners. 24% of U.S. households. 24/7 local news from the broadcasters who never left their communities.
● REG CF · COMING SOON● RESERVE YOUR OWNER'S PASS · $500 MINIMUM WHEN THE OFFERING OPENS● 8M+ CUMULATIVE PLATFORM INSTALLS● 168 FREE CHANNELS● 38 STATION PARTNERS● 24% U.S. HOUSEHOLD COVERAGE● FREE TO WATCH. YOURS TO OWN.● REG CF · COMING SOON● RESERVE YOUR OWNER'S PASS · $500 MINIMUM WHEN THE OFFERING OPENS● 8M+ CUMULATIVE PLATFORM INSTALLS● 168 FREE CHANNELS● 38 STATION PARTNERS● 24% U.S. HOUSEHOLD COVERAGE● FREE TO WATCH. YOURS TO OWN.● REG CF · COMING SOON● RESERVE YOUR OWNER'S PASS · $500 MINIMUM WHEN THE OFFERING OPENS● 8M+ CUMULATIVE PLATFORM INSTALLS● 168 FREE CHANNELS● 38 STATION PARTNERS● 24% U.S. HOUSEHOLD COVERAGE● FREE TO WATCH. YOURS TO OWN.
● REG CF · COMING SOON
Free to watch. Yours to own.
The Streaming Platform Built to Be Owned by the People Watching
$40B
FAST market, projected by 20331
Industry projection. Not a projection of STIRR’s results.
For thirty years, television got worse for the people who watch it. Subscriptions multiplied. Local news collapsed. Your data got sold. Your $20 a month never bought you a vote.
STIRR is the free streaming platform built to be owned by the people who watch it — live TV, local news, no login, no bill.
Reserve your place before the offering opens. Tranche 1 pricing is what we intend to file — it is not an offer, and nothing is being sold today.
From $500 · Reg CF · Reservations are non-binding · No money will be accepted at this stage
1 FAST (free ad-supported streaming television) market projected at $12–13B in 2025, growing to $40–46B by 2033 (~17% CAGR). Sources: Data Bridge Market Research; Grand View Research. Market-size data describes the industry and is not a projection of STIRR’s results, revenue, or returns.
ALWAYS FREE TO WATCH
No subscription. No paywall.
LIVE + LOCAL + CLASSICS
All in one place, the way TV used to work.
CTV · WEB · MOBILE
On the screens you already own.
Built to be
fan-owned
fan-owned
· OWNER’S PASS№ 2026-001Indication of interest — $500 minimum, if and when the offering opens
$500
What the contemplated offering is designed to include, subject to the offering documents we file with the SEC:
- Common equity in Thinking Media, Inc. (dba STIRR)
- Six governance rights written into the terms
- An Owner-Director elected by investors
- Transferability after the Reg CF holding period
8M+
Installs · platform lifetime
168
Free channels
38
Station partners
24%
U.S. household reach
No securities are being offered or sold today. Reserving a pass is an indication of interest only and creates no obligation or commitment of any kind.
02 · WHAT STIRR IS
The free TV platform built around what’s missing.
STIRR delivers what streaming abandoned: 24/7 local news, live channels, and on-demand classics — free, on every screen you already own. We’re the only national platform carrying the local programming Big Streaming will never touch.
Always on.
168 free channels covering news, weather, lifestyle, classics, and ambient. The lean-back experience cable used to give you, without the bill.
The films you remember.
A curated catalog of classic movies and library TV — the films you used to find on a Tuesday night before everything got locked behind paywalls.
LIVE + ON DEMAND · THE LINEUP
Live TV, local news, and the films.
Local news, live channels, and on-demand classics. Free to watch. Yours to own.
03 · WHY DIFFERENT
We don’t stream. We STIRR.
Every streamer in 2026 looks the same. A wall of thumbnails, a search box, a “because you watched” row that thinks knowing your last show is the same as knowing you. That interface was designed for cable. Streaming just put it on a Roku.
STIRR is built around a different idea: the platform should be owned by the people who watch it, run by the people who watch it, and built for the way you actually watch in 2026.
That changes the product. Ask STIRR what you’re watching. Find out where to eat what’s on screen. See what your friends are into right now. That’s Streaming Intelligence — the operational architecture of the STIRR platform, six functional layers deep. It doesn’t make the content; it makes the whole platform work like a conversation.
That changes who the platform answers to. Reserving a pass puts you first in line for the Reg CF offering we intend to file — an offering built so the people watching have a say in what the platform carries, what it removes, how it makes money, and how it treats them.
Stirr it up.
04 · THE ENEMY
Streaming was supposed to replace cable.
Instead, it copied it.
The subscription streamers had thirty years and hundreds of billions in revenue to make television better for the people who watch it. Here’s what they did with it.
Flagship SVOD
$25
per month
Family SVOD
$20
per month
Premium SVOD
$17
per month
Tech-platform SVOD
$10
per month
Legacy studio SVOD
$13
per month
Broadcast SVOD
$15
per month
$1,200/yr
Six subscriptions. No local news. No live channels you didn’t have to pay extra for. Just bills. Category examples · typical ad-free tier pricing, 2026.
The streaming era was sold as more choice. What you got was more bills, no local news, and a relationship where the data, the price, and the catalog all belong to them.
You’re not a viewer to them.
You’re a churn metric.
You’re a churn metric.
05 · ACQUISITION + CREDIBILITY
We didn’t build STIRR. We bought it.
STIRR has been in market for seven years. 8M+ cumulative platform installs across the seven-year brand history — Roku, Fire TV, Samsung TV Plus, Apple TV, iOS, Android, and Web. 168 free channels are live. 38 station partners across 24% of U.S. households. The platform works. The audience is real. The infrastructure exists.
We acquired STIRR to build the streaming experience the AI era actually deserves. The offering we intend to file would fund the rebuild: Streaming Intelligence, expanded station partnerships, the slate of creator-led originals, and the operational governance that makes “built to be fan-owned” real.
BUILDING THE NEXT LAYER
Streaming Intelligence, our AI-native operating architecture, passed a key end-to-end milestone in July 2026. The offering we intend to file would fund the engineering that extends it across the platform.
8M+
Cumulative installs · platform lifetime
168
Free channels live
38
Station partners
7 yrs
Platform operating history
Available everywhere you stream
Roku · Fire TV · Samsung TV+ · Apple TV · iOS · Android TV · Android · Web
06 · THE LOCAL LAYER
The moat Big Streaming can’t build.
The major subscription streamers don’t carry local news. None of them ever will — local programming doesn’t fit a $25-a-month, four-quadrant, algorithmically-optimized business model. Too small per market. Too fragmented. Too contextual.
We carry it. 38 station partners. 24% of U.S. households. 24/7 local news from the broadcasters who never left their communities — Sinclair, Hubbard, Griffin — running native on STIRR alongside the live channels and movies.
The local journalism cable abandoned, on the platform that’s about to own it differently.
38
STATION PARTNERS
24%
OF U.S. HOUSEHOLDS
24/7
LOCAL NEWS COVERAGE
07 · THE MATH
Customers cost money. Owners don’t.
SUBSCRIPTION STREAMING
up to $200/yr marketing per subscriber
STIRR
<$0.01/owner
Deloitte
Streaming’s structural weakness: Deloitte found providers can spend up to $200 per year in marketing to win a single subscriber, and needed up to 15 months of subscription revenue to earn it back.2 Every cancellation restarts that math. The platform exists to re-acquire the customers it just lost.
2 Deloitte Insights, Streaming video services and subscriber churn.
A platform built to be fan-owned is structurally different. Every future owner is already a viewer. Every future owner brings the next one — because telling people about something you own feels different than telling them about something you pay for. The offering we intend to file doesn’t just raise capital; it builds the most efficient customer acquisition channel in streaming.
The behavior bears this out.
~25 min
DAYTIME SESSION · APPOINTMENT-STYLE
55+ min
EVENING SESSION · LEAN-BACK
$0
USER ACQUISITION COST
08 · OWNERSHIP
Most “community ownership” is a t-shirt and a thank-you note.
Most programs that call themselves community-owned give you merchandise and a mailing list. The contemplated offering is built to be equity, not a souvenir. Common equity in Thinking Media, Inc. (dba STIRR), subject to the offering documents we file with the SEC. Transferable after the holding period in the offering we intend to file. A piece of the business, not a sticker.
SIX BINDING GOVERNANCE RIGHTS
01
STATION PARTNER RELATIONSHIPS
The platform can't drop a major local station partner without owner notice.
02
BRAND IDENTITY
Material changes to the STIRR brand require owner consultation.
03
AD LOAD POLICY
A structural cap on ads per viewing hour. Raising it requires owner consent.
04
VIEWER DATA POLICY
Material changes to how viewer data is used or shared require owner notice.
05
CATALOG REMOVAL AT SCALE
You can't strip the catalog of an entire category without owner notice.
06
DILUTIVE CAPITAL ACTIONS
Future actions that materially dilute existing owners require disclosure.
Plus an elected Owner-Director.
If the offering we intend to file proceeds and closes, owners elect one fellow owner within 90 days of closing to a formal director or advisory seat with voting rights on the bundle above. It’s what “fan-owned” has to mean to be worth saying.
The ownership architecture is the Affinity Network — three layers that turn equity into governance, governance into platform direction, and platform direction into the daily experience of STIRR.
- 01EquityReal shares in Thinking Media, Inc.
- 02Recognition & RewardsStanding that owners can see and use.
- 03IncentivesParticipation that compounds the network.
The Owner’s Pass is the operational expression of the Affinity Network — the thing that makes those three layers tangible on the platform.
The lineage is real. Braintrust, the decentralized talent platform backed by Tiger Global and Coinbase Ventures, proved a marketplace could be owned and governed by the people who build it — with binding governance and programmatic value flowing back to the network itself. STIRR is the streaming-platform application of the same thesis. Same structural argument, applied to the screens you already watch.
The category term is The Ownership Economy (Jesse Walden, a16z, 2020). Its media-specific frame is The Affinity Economy (Evan Shapiro). STIRR sits where the two meet.
For the full structural argument — chokepoint capitalism, why platforms capture value, and why STIRR is built differently — read the Investor Manifesto.
The category term is The Ownership Economy (Jesse Walden, a16z, 2020). Its media-specific frame is The Affinity Economy (Evan Shapiro). STIRR sits where the two meet.
For the full structural argument — chokepoint capitalism, why platforms capture value, and why STIRR is built differently — read the Investor Manifesto.
09 · WHERE STIRR FITS
Real equity. Real governance. National scope.
| STIRR (Thinking Media) | PlayersTV Digital | Legion M | |
|---|---|---|---|
| Platform-level governance | Operating rights + elected Owner-Director | Standard equity only | Founders retain control |
| Business | Free ad-supported streaming, 168 channels | Athlete-owned media network | Fan-owned entertainment company |
| Exemption | Reg CF | Reg CF | Reg CF (StartEngine) |
| What investors get | Common equity in the issuer | Common stock | Class A common stock |
| Minimum | $500 | $1,035 | $99 |
| Community to date | Target 10k+ owners | 3,000+ investors · $6.4M* | 60,000+ investors · ~$44.6M over 12+ rounds |
| Scope | 38 states · 24% US HH | National | National |
*PlayersTV figure includes related entities. PlayersTV’s offering also runs through DealMaker Securities LLC.
What’s new here isn’t any one row — it’s the combination. Fan and community capital has built entertainment companies before. What no one has put in the same place is community ownership and governance rights and a free platform with national reach.
10 · WHO’S BUILDING THIS
Built by people who’ve spent careers fixing what television broke.
Todd Carter
CEO · Co-founder, Thinking Media
Twenty-plus years in streaming technology, programmatic advertising, and platform strategy. Previous founder with a successful exit. Deep expertise in OpenRTB, SSAI, FAST/CTV operations, and the unglamorous infrastructure that makes a streaming platform actually work.
Scott Schlichter
COO · Co-founder, Thinking Media
Operations, partnerships, and product execution. Co-founded Thinking Media alongside Todd and runs the operating playbook that turns a streaming platform into a real business — station relationships, ad-tech delivery, and the day-to-day rigor that keeps the platform on.
11 · RISK DISCLOSURES
Honest answers, before anyone asks you for a dollar.
Investing in early-stage companies is risky. Most fail. STIRR is a real business with real traction, but anyone who tells you a Reg CF investment is “safe” is lying to you.
- You could lose your entire investment.True of any equity investment in an early-stage company — including ones with strong traction.
- There's no public market for these shares.Even after the one-year holding period, transferring your shares may be difficult.
- The valuation is set by the company.Based on internal judgment about the business's prospects. Reasonable people can disagree.
- Forward-looking statements involve risk.Anything said about future strategy, growth, or capital plans is subject to change and forces outside our control.
- The reservation here is non-binding.Nothing on this page is an offer to sell securities. If an offering is made, it will be made through formal SEC documents.
Full risk factors will appear in the Form C filed with the SEC if the offering we intend to file proceeds. Read them carefully.
12 · IMPORTANT NOTICES
Required by SEC rules.
- No money or other consideration is being solicited, and if sent in response, will not be accepted.
- No offer to buy the securities can be accepted, and no part of the purchase price can be received, until the offering statement is filed and only through an intermediary’s platform. An indication of interest involves no obligation or commitment of any kind.
- No solicitation or acceptance of money or other consideration, nor any commitment, binding or otherwise, from any person, is permitted until the Form C is filed with the U.S. Securities and Exchange Commission.
13 · QUESTIONS
What you’re probably wondering.
Reservations are open now. If the company decides to proceed, a Reg CF offering would launch only after an offering statement is filed with the SEC. Reserving a pass is an indication of interest — it involves no obligation or commitment of any kind, and no money is being solicited or accepted. List members get first access and early-reserver perks.
No. Reserving here is a non-binding indication of interest. No money will be accepted at this stage. No offer to buy securities can be accepted until we determine the exemption under which the offering will be conducted and meet the applicable filing, disclosure, and qualification requirements.
The minimum balances genuinely broad ownership against the real per-holder cost of servicing a shareholder base. At $500, STIRR can still be owned by thousands of individual holders rather than a handful of institutions — and a platform owned by thousands of small holders is structurally stronger than one owned by 100 big ones.
Platform engineering (Streaming Intelligence, our AI-native operating architecture, and OpenRTB 2.6 deployment), expansion of station partnerships, content acquisition across live channels and the movie catalog, and the operational tooling that makes 'fan-owned' real. Specific use of proceeds appears in the Form C when filed.
Yes. No subscription, no paywall, no upsell tier. The platform makes money the way broadcast television always has — by selling well-targeted advertising. Owners get a structural cap on ad load (see Section 08) so it stays watchable.
STIRR collects what's necessary to operate the platform and deliver relevant advertising — same as any ad-supported service — governed by the owner-rights bundle. Material changes require owner notice. We don't sell your viewing history to outside data brokers.
The offering we intend to file is the first step in a long-term capital strategy designed to scale with the platform — drawing on Legion M's successive Regulation CF rounds, and on Angel Studios' raise under Reg A+. These are examples of how other companies have raised and grown. They are not predictions about Thinking Media, and no outcome is guaranteed. SEC rules limit specific representations about future offerings in TTW materials, so we can't be more specific here; the Form C will provide the fuller picture when filed.
STIRR is Thinking Media, Inc., a Delaware corporation doing business as STIRR. One company, two names: STIRR on the screen, Thinking Media, Inc. on the filings. Any securities offered in the offering we intend to file will be issued by Thinking Media, Inc. (dba STIRR).
DealMaker Securities LLC, a registered broker-dealer and member of FINRA/SIPC, would act as the intermediary for the offering we intend to file. DealMaker's technology platform powers the raise itself. DealMaker Securities does not make investment recommendations and is not vetting or approving the information provided by Thinking Media. Once an offering ends, the company may continue its relationship with DealMaker Securities for additional offerings in the future. DealMaker Securities' affiliates may also provide ongoing services to the company. There is no guarantee any services will continue after the offering ends.
Regulation CF basics
At any time before the filing of the Form C offering statement, an issuer, subject to specified conditions, is permitted to communicate orally or in writing to determine whether there is any interest in a contemplated offering. These are commonly referred to as "testing the waters" communications and are governed by the requirements of Rule 206 under Regulation Crowdfunding. "Testing the waters" communications are subject to the antifraud provisions of the federal securities laws.
Regulation CF allows investors to invest in startups and early-growth companies. This is different from helping a company raise money on Kickstarter; with Regulation CF Offerings, you aren't buying products or merchandise – you are buying a piece of a company and helping it grow.
There will always be some risk involved when investing in a startup or small business. And the earlier you get in the more risk that is usually present. If a young company goes out of business, your ownership interest could lose all value. You may have limited voting power to direct the company due to dilution over time. You may also have to wait about five to seven years (if ever) for an exit via acquisition, IPO, etc. Because early-stage companies are still in the process of perfecting their products, services, and business model, nothing is guaranteed. That's why startups should only be part of a more balanced, overall investment portfolio.
Thinking Media, Inc. is conducting a Testing the Waters campaign under Reg CF. You can provide your email address to receive a notification if the company decides to proceed with conducting a Reg CF capital raise.
A company that conducts a Reg CF offering at minimum, will be filing with the SEC and posting on it's website an annual report, along with certified financial statements. Those should be available 120 days after the fiscal year end. If the company meets a reporting exception, or eventually has to file more reported information to the SEC, the reporting described above may end. If these reports end, you may not continually have current financial information about the company.
Once an offering ends, the company may continue its relationship with DealMaker Securities for additional offerings in the future. DealMaker Securities' affiliates may also provide ongoing services to the company. There is no guarantee any services will continue after the offering ends.
14 · WHAT’S NEXT
It’s time the viewers bought it back.
Reserve your Owner’s Pass. $500 minimum if and when the offering opens.
Reservation is non-binding. No money is being solicited. Reg CF coming soon.